Estimated reading time 1 minute 1 Min

Musk says Apple mostly stopped advertising on Twitter

Billionaire Elon Musk said in a tweet on Monday that Apple Inc has mostly stopped advertising on Twitter.

November 29, 2022
29 November 2022

Nov 28 (Reuters) – Billionaire Elon Musk said in a tweet
on Monday that Apple Inc has mostly stopped advertising
on Twitter.

Apple and Twitter did not immediately respond to requests
for comment.

Earlier in November, Musk said Twitter had seen a “massive”
drop in revenue and blamed activist groups for pressuring
advertisers.

Several companies including General Mills Inc and
luxury automaker Audi of America have paused advertising on
Twitter since Musk completed his purchase, while General Motors
Co said it had temporarily halted paid advertising on the
social media platform.

Apple spent an estimated $131,600 on Twitter ads between
Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct.
22, the week before Musk closed the Twitter acquisition,
according to ad measurement firm Pathmatics.
(Reporting by Tiyashi Datta in Bengaluru and Sheila Dang in
Dallas; Editing by Shounak Dasgupta)

More in Top Stories