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Twitter is roughly breaking even, Elon Musk says

Most of Twitter’s advertisers have returned to the social media platform and the company is “roughly breaking even”, boss Elon Musk has told the BBC.

April 13, 2023
13 April 2023

Twitter is “roughly breaking even” because most of its advertisers have returned, CEO Elon Musk says.

He made the comments in an interview with BBC broadcast live on Twitter Spaces that attracted more than three million listeners.

The social media company has been hit by a massive decline in advertising since Musk acquired the company for $US44 billion ($A66 billion) in October.

Musk had said that was due to the cyclical nature of ad spending and some of which was “political”.

He said on Wednesday most of its advertisers had since returned.

Musk said Twitter had about 1500 employees now, a sharp decline from about 7000 workers before his acquisition.

Concerns over Twitter’s stability have been widespread since the Musk deal. Among the mass exodus were many engineers who were responsible for fixing and preventing service outages, sources told Reuters.

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