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A bridge spanning the Han River in the South Korean capital Seoul has been turned into a massive fashion runway.
Louis Vuitton turns South Korean bridge into runway
Louis Vuitton has transformed a bridge spanning the Han River into a massive runway for its latest collection.
Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house’s pre-autumn collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colourful bags and smaller ones adorned with the label’s logo.
The audience for Louis Vuitton’s first South Korean show included a mix of K-pop stars including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and Squid Game director Hwang Dong-hyuk.
The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.
