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WASHINGTON (AP) - Amazon wants you to buy something while you're having fun.
Amazon begins offering physical products in games, VR
WASHINGTON (AP) - Amazon wants you to buy something while you're having fun.
On Tuesday, the company launched a new service, called "Amazon Anywhere," that will allow customers to purchase physical products from its online store while playing video games or interacting in virtual reality.
With the new service, customers can purchase items from Amazon without having to leave the game, or whatever mobile app they might be using, the company said.
The program mirrors similar efforts by companies like Nike and Gucci, who've launched initiatives aimed at attracting gamers and shoppers in the metaverse. But most shopping options launched in virtual worlds offer virtual goods, or other digital items – not physical products.
