Adidas has rescinded its opposition to Black Lives Matter applying for a US trademark featuring three parallel stripes..
Adidas retracts opposition to Black Lives Matter design
Sportswear maker Adidas AG has reversed course 48 hours after asking the US Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.
“Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement.
Adidas rescinded its opposition without prejudice, which means it could still challenge the trademark on the same grounds in future.
A source close to the company said the rapid about-turn was triggered by concern that people could misinterpret Adidas’ trademark objection as criticism of Black Lives Matter’s mission.